The Core Values That
Drive CTS Forward

At CTS, our foundation is built on six core values that guide every aspect of our work: Professional, Trustworthy, Courageous, Receptive, Profitable, and Growing. These principles are not just words on paper — they are the backbone of how we operate, how we engage with our clients, and how we continue to raise the bar in live event production and AVL integration. These values define our approach, ensuring we consistently deliver high-quality results and exceptional experiences for both our clients and their audiences.

Professional: Skillfulness and Cooperation

Professionalism is at the heart of everything we do. Our clients expect the best, and we hold ourselves to the highest standards in every project. From the way we communicate to the precision with which we execute, professionalism drives us to deliver consistently, regardless of the complexity of the event. Whether we’re working on a large-scale installation or a multi-city tour, our team is dedicated to providing seamless service and results that exceed expectations.

Trustworthy: We Do What We Say

In the world of live production and AVL integration, trust is everything. Clients rely on us not only to deliver flawless technical solutions but also to anticipate and solve problems before they arise. We take pride in being a partner clients can count on. By staying true to our word, following through on commitments, and always having our clients’ backs, we build long-term relationships founded on trust. When our clients are focused on their mission, they know we’ve got everything else covered.

Courageous: Taking Responsibility For Our Actions

Live events are unpredictable by nature, and no matter how well-prepared we are, challenges can arise. That’s where courage comes in. At CTS, we don’t shy away from difficult situations — we embrace them. We take calculated risks, push boundaries, and face obstacles head-on with confidence. Whether it’s finding innovative solutions on the fly or tackling complex projects, our courage ensures that we deliver under pressure, no matter the circumstances.

Receptive: Listening and Adapting to Client Needs

Listening is one of the most important skills in our industry. Every client and every event is unique, and we approach each project with an open mind, ready to adapt to the client’s specific needs. We are receptive to feedback, understanding that communication is key to delivering the best results. By being flexible and responsive, we ensure that our clients’ visions come to life exactly as they imagined, while also providing expert guidance to make their event even better than they thought possible.

Profitable: Delivering Value with Every Project

Profitability isn’t just about the bottom line — it’s about delivering value in every aspect of what we do. For us, profitability means ensuring that both our clients and our company benefit from the partnership. We focus on creating efficient processes, delivering results on time and within budget, and offering solutions that maximize impact without unnecessary expense. This value allows us to sustain our growth, invest in cutting-edge technology, and continue to provide the best possible service to our clients.

Growing: Continuous Improvement and Innovation

At CTS, we never stop growing. Our industry is constantly evolving, and we’re committed to staying ahead of the curve. We invest in our people, technology, and processes to ensure that we’re always improving and innovating. Growth is about more than just expanding our business — it’s about constantly refining our skills, learning from each project, and challenging ourselves to be better. This mindset allows us to deliver fresh, creative solutions and continue setting new standards in live production.

Core Values in Action: What Sets CTS Apart

By staying true to these six core values, CTS is able to offer a level of service that’s unmatched in the industry. Our commitment to professionalism, trust, and receptivity ensures that every client experience is smooth and stress-free. Our courage drives us to tackle even the most complex projects with confidence. By being both profitable and growth-oriented, we provide long-term value, ensuring that we’re not just delivering results for today but also preparing for the future.

Every event we produce, every system we install, and every client relationship we build is a testament to these values. They drive everything we do and help us deliver the unforgettable experiences that CTS is known for. Let’s connect to see if we might be the right partner for your next project.